Entries Tagged as ‘Uncategorized’

November 4, 2008

Session Review 3: Event Planning

The following are notes from Dennis John Gaschen, APR, Public Relations Counselor, Professor, Cal State University Fullerton.

The most expensive birthday party- 16 mil
Most expensive wedding- 60 mil
Miley Cirus’s 16th birthday bash- 1.5 mil

Start with a destination. Your event is the Vehicle that gets you there.
Base everything off of the overall goal.
Lessons from my mom, dad, [...]