The following are notes taken from a presentation by Ben Perez, Regional Promotions Manager, Greater Media Detroit
- Greater Detroit Media is a cluster of 3 stations (WCSX,WRIF, WMGC) and one of the only family owned media companies left.
- Networking is EVERYTHING in media! All of his jobs he received from knowing someone.
The two things you need to keep in mind at all times-
- How do I promote and market the radio successfully?
- How do I promote and market the clients needs successfully?
Most popular ways to promote the radio station
- TV marketing- usually only if they are hanging format or big promotional events
- Direct Mail- Usually have a coupon. Can be for client of station
- Web Devp- weekly eblasts, to give people advantages
- Street marketing- Cheap and one to one.
Radio events are usually for sponsors and public.
So how do you make an event cool?
Music, Air talent, Games and prizes, greater media set and display, refreshments
