The following are notes taken from Richard K. Martian. VP of Advancement, Lutheran Social Services of Michigan
Fund raising is one of US News top professions.
Fund raising is built on relationships
4 types of fund raising
1. Special events-usually to raise PUBLICITY not to raise revenue- friend raisers!
2. Individual giving- more money in individual giving than in foundations. Can be with
direct mail, planned and deferred giving, personal solicitation. Use of Software
such as IWAVE. Major gift officers only go after individual gifts of 6 or 7 figures.
3. Corporate giving- some companies have social responsibility to donate.
4. grant writing
Generational segmenting- Traditionalists, Baby boomer’s, GenX, GenY (were genY’s)
Gen Y is all about social media, long distance relationships
The profession of Fund raising- Professional practices, research and certificate.
Certified Fund Raising Executive is the certificate
