The following are notes from Dennis John Gaschen, APR, Public Relations Counselor, Professor, Cal State University Fullerton.
The most expensive birthday party- 16 mil
Most expensive wedding- 60 mil
Miley Cirus’s 16th birthday bash- 1.5 mil
Start with a destination. Your event is the Vehicle that gets you there.
Base everything off of the overall goal.
Lessons from my mom, dad, [...]
The following are notes taken from Richard K. Martian. VP of Advancement, Lutheran Social Services of Michigan
Fund raising is one of US News top professions.
Fund raising is built on relationships
4 types of fund raising
1. Special events-usually to raise PUBLICITY not to raise revenue- friend raisers!
2. Individual giving- more money in individual giving than in foundations. [...]
The following are notes taken from a presentation by Ben Perez, Regional Promotions Manager, Greater Media Detroit
Greater Detroit Media is a cluster of 3 stations (WCSX,WRIF, WMGC) and one of the only family owned media companies left.
Networking is EVERYTHING in media! All of his jobs he received from knowing someone.
The two things you need to [...]
